Retailers Allow Limited Loss of Supply Chain Coordination Research with Combined Contract
نویسندگان
چکیده
منابع مشابه
Coordination of supply chain after demand disruptions when retailers compete
This paper investigates the coordination mechanism for a supply chain with one manufacturer and two competing retailers when the demands are disrupted. This differs from conventional supply chain coordination models under a static case. We will consider different scenarios of the problem: the production deviation cost may be either incurred to the manufacturer or to the retailers; the supply ch...
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Abstract Vertical cooperative (co-op) advertising is typically a cost sharing mechanism and coordinated effort by the channel’s members in order to increase demand and overall profits. In this marketing strategy, the manufacturer shares a fraction of the retailer’s advertising investment. This paper studies the advertising and pricing decisions in a retailer-manufacturer supply chain in which...
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ژورنال
عنوان ژورنال: Operations Research and Fuzziology
سال: 2018
ISSN: 2163-1476,2163-1530
DOI: 10.12677/orf.2018.81003